How the Process Works

Our approach is a partnership — we guide and support you, but the progress comes from within your business. Together, we embed accessibility and inclusive practices at the heart of your operations so you can confidently welcome every visitor.

It begins with your Access Guide, the foundation of your journey. This tool helps you communicate accessibility clearly and transparently to your customers. From there, our Advisory Service provides ongoing guidance to strengthen inclusion across your services, facilities, and infrastructure.

We offer an annual appraisal to keep you aligned with evolving standards and visitor expectations. Support is flexible and delivered virtually, with options for tailored consulting, on-site assessments, and project-specific input when required.

What Makes Us Different

We go beyond compliance — helping you take a holistic view of the entire visitor journey. Our advisors combine lived experience with industry expertise to deliver practical, effective solutions that work in the real world.

Together, we’re shaping a more inclusive and accessible tourism industry for Aotearoa New Zealand.


  • It begins with training modules, giving you and your team practical knowledge, lived experience, and industry insights. This is the foundation of Adapting Aotearoa

    • Training Modules look closely at who your customers are and what they need. This will give you a clearer picture of the access market and help shape experiences that build trust and loyalty.

    • Access Guide Modules provide a reference point for creating an effective Access Guide, with clear sessions that explain each step in detail.

    They provide the foundation for our work together, ensuring you’re equipped with the knowledge and context to make each step of the process effective.

    Once complete an appointment with Adaptive Advisory ensures preparedness to initiate the best plan of attack and implement insights gained into your business.

  • Once you have committed to Adapting Aotearoa, your business will be assisted to create Access Guide for your website using the modules and templates provided in the committed portal. This guide is the heart of the movement and will also be listed in national directories.

    Your Adaptive Advisory service can assist and overview prior to going live. We can discuss partnership options in our introductory meeting


  • Once your Access Guide has been appraised and published on your website, we’ll integrate it into our national platform, where it can also be featured by regional tourism partners and Tourism New Zealand.

    This platform connects your business to a global audience by showcasing your Access Guide, positioning you as a trusted leader in inclusive tourism and adventure. Customers gain direct access to your experiences through the Makingtrax platform, while you gain greater visibility, credibility, and impact within the access market.m description

  • Use your Access Guide and training to review your current practices. Work with the advisory service to identify gaps and make improvements.


  • When planning new services or upgrades, go beyond minimum standards. Involve advisory services to ensure accessibility is built into your future growth.


  • Make accessibility part of staff training and business planning. An informed team delivers better experiences for every customer.


  • Every year, revisit your progress. Update your Access Guide, refresh your practices, and set new goals. Ongoing improvement keeps your business leading in inclusion.

    Your Adaptive Advisory service will provide an annual appraisal

Adapting Aotearoa Stages

Sign Up