Wording Guide

In this module, we focus on how to communicate access information in a way that's clear, welcoming, and inclusive.

What You Call It Matters

Start with the name: Access Guide is a simple and inclusive term that most people understand. You can name it whatever feels right for your business — just make sure it's easy to find. Put it clearly in your main menu, not buried in your website footer or under complex terms.

Why Language is Important

Your Access Guide is there to welcome customers who may need more information or support. The language you use helps shape their first impression.

The goal is inclusion — not clinical detail. People want to feel seen and respected, not defined by a condition or ability.

People-First Language

Not everyone with access needs identifies as "disabled." Instead, use broad, respectful terms like "access requirements" or "people who may need assistance."

Keep it friendly and people-first — the same tone as your regular business communication. You're not writing a medical document. You're welcoming your guests.

Examples of Inclusive Wording

You don't need to mention ability unless it's directly relevant to the service.

Keep it Welcoming

Avoid opening your guide with safety policies or rules. Start with a warm introduction to the experience. Later on, when needed, mention any safety information by describing the physical requirements — not assuming abilities. This is covered in more detail in The Experience module.

Keep Learning

Our earlier module on Ableism provides great insights into inclusive language and how to avoid assumptions. It's worth revisiting before writing your Access Guide.